{"source":"Data Purl Shelf Indices","url":"https://data-purl.com/data/uk-breakfast-cereals","license":"CC BY 4.0","version":"2026-10.2","methodologyVersion":"Sector Analytics same-SKU v2026-09","observedThrough":"2026-09-30","published":"2026-10-09","dataThrough":"2026-09","slug":"uk-breakfast-cereals","region":"UK","label":"UK breakfast cereal","department":"food & beverage","fashion":false,"matchedProducts":2000,"level":"category","categoryGroup":"breakfast & cereals","category":"cereals","perUnit":"kilogram","rows":[{"month":"2024-01","listYoY":4.93},{"month":"2024-02","listYoY":3.5},{"month":"2024-03","listYoY":2.63},{"month":"2024-04","listYoY":1.45},{"month":"2024-05","listYoY":1.01},{"month":"2024-06","listYoY":0.86},{"month":"2024-07","listYoY":0.9},{"month":"2024-08","listYoY":0.91},{"month":"2024-09","listYoY":0.74},{"month":"2024-10","listYoY":0.13},{"month":"2024-11","listYoY":0},{"month":"2024-12","listYoY":0.16},{"month":"2025-01","listYoY":1.04},{"month":"2025-02","listYoY":1.04},{"month":"2025-03","listYoY":1.22},{"month":"2025-04","listYoY":1.61},{"month":"2025-05","listYoY":1.48},{"month":"2025-06","listYoY":1.76},{"month":"2025-07","listYoY":1.6},{"month":"2025-08","listYoY":1.54},{"month":"2025-09","listYoY":1.35},{"month":"2025-10","listYoY":1.75},{"month":"2025-11","listYoY":1.63},{"month":"2025-12","listYoY":0.95},{"month":"2026-01","listYoY":1.18},{"month":"2026-02","listYoY":1.8},{"month":"2026-03","listYoY":1.69},{"month":"2026-04","listYoY":1.08},{"month":"2026-05","listYoY":0.54},{"month":"2026-06","listYoY":0.25},{"month":"2026-07","listYoY":0.82},{"month":"2026-08","listYoY":0.97},{"month":"2026-09","listYoY":1.42}],"name":"Breakfast cereals"}