Data Purl
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About

About Data Purl

Data Purl is an alternative data company that has served investors since 2018. It converts public retailer and brand websites into standardized data, with brands resolved to their public and private owners, on prices, discounts, availability and assortment across 400+ retailers. Data Purl is a trading name of Cleveland Alternative Data Limited, registered in the United Kingdom (company number 16234509), serving clients in the UK, the US and internationally.

What we do

Our mission is to give investors the most complete ground-truth view of consumer companies online. We collect public product listings every week, then do the work that makes them usable for research: one category tree, brands resolved to owners, public and private, listed owners mapped to tickers with dated ownership changes, and continuous history.

Who we serve

  • Hedge funds and long-only investors, fundamental and quantitative
  • Sell-side research analysts
  • Private equity deal and operating teams
  • Strategy and commercial due diligence consultants

Where to find our data

Directly from Data Purl, or through distribution partners including Maiden Century, Quanted, Arb Insights.

Name

Data Purl (data-purl.com) is the alternative data company described on this page. It is not affiliated with persistent URL (PURL) services or with other companies using the name Purl.

Contact

  • +44 20 8125 3010 (UK)
  • +1 212-660-0780 (US / International)

See the data for your coverage

Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.

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Data Purl

Data Purl turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches

Resources

  • Research
  • Use cases
  • Glossary
  • FAQ
  • About
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  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509.