What Data Purl covers
Data Purl covers 400+ retailers across the US, UK, Europe and Asia, with history back to 2013. Every product is placed in one tree of about 4,000 categories, and brands are resolved to their owners, with 1,900+ listed companies mapped to tickers.
Last reviewed
Coverage at a glance
| Measure | Value | Applies to |
|---|---|---|
| Retailers | 400+ | US, UK, Europe and Asia |
| History | Back to 2013 | Continuous weekly history |
| Product categories | About 4,000 | One standardized tree across all retailers |
| Listed companies mapped | 1,900+ | Brands resolved to public and private owners |
| SKUs tracked | 100m+ | Every week |
| Refresh | Weekly | Wednesday evening US Eastern time, before Thursday's US open |
See the leading retailers we cover in each market segment.
Coverage by sector
Apparel
Weekly SKU-level apparel data across brand sites, department stores, specialty and off-price retailers: full and selling prices, markdowns, availability, newness and price architecture.
Read moreFootwear
Weekly SKU-level footwear data across brand sites and athletic, specialty and department-store retailers, with brands mapped to their owners, public or private.
Read moreLuxury
Weekly online pricing, assortment and availability for luxury and premium brands across their own sites, department stores and online luxury retailers.
Read morePet
Weekly online prices, promotions, pack sizes and assortment for pet food, treats and supplies across pet specialists, mass merchants and online retailers.
Read moreHome improvement
Weekly online pricing, promotions and assortment for tools, building materials, hardware and outdoor products across home improvement retailers.
Read moreHome furnishings
Weekly online pricing, discounting and assortment for furniture, décor, bedding and home goods across furniture specialists, department stores and online retailers.
Read moreUS grocery (rolling out from the end of october 2026)
Online grocery prices standardized to price per unit, for matched-SKU category inflation, shrinkflation and private label analysis. Rolling out from end of October 2026.
Read moreBeauty and sports & outdoor are following. Ask us about coverage for other categories.
Regions
Coverage spans the United States, the United Kingdom and Europe, and Asia, with apparel and footwear coverage in Asia expanding.
What is observed for each product
- Listed (selling) price and full (original) price
- Discount, from which markdown breadth and discount depth are derived
- Availability (in stock or out of stock)
- First-seen and last-seen dates, for newness and delisting
- Standardized category, brand and brand owner (public or private), and ticker where the owner is listed
- Net size and unit of measure where the product has one, for price per unit
Check coverage for your names
Send us a list of tickers, brands, retailers or categories and we will confirm exactly what is covered and from when.