Sector coverage
Footwear pricing, markdown and assortment data
Data Purl tracks footwear weekly at SKU level across brand websites and athletic, specialty, department-store and off-price retailers. Because each brand is resolved to its owner, a brand's full online footprint can be followed in one view: its own site, every wholesale partner, and where its product ends up at off-price.
What is tracked
- Full and selling prices, markdowns and availability by size
- Launches and newness by franchise and category (running, lifestyle, basketball, outdoor)
- Assortment breadth at each wholesale partner and on the brand's own site
- Movement of product from full-price to off-price retailers
Questions it answers
- Is a brand shifting its assortment from lifestyle to performance categories?
- Are wholesale partners discounting a brand more heavily than its own site?
- Is product leaking into off-price channels ahead of a reporting period?
- How quickly are new launches selling out at full price?
Key metrics
- Assortment count: The number of distinct products a brand or retailer has live for sale at a point in time.
- DTC vs wholesale mix: How a brand's online assortment and pricing split between its own direct-to-consumer site and its wholesale retail partners.
- Channel leakage: Products moving from premium retailers to off-price retailers, a signal of excess inventory and brand-positioning risk.
- Full-price availability: The share of a brand's products that are both in stock and selling at full price, a proxy for clean, healthy demand.
Guides
Mapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreTracking product launches and newness
How can you measure how successful a brand's new product launches are?
Read moreTracking a company's pricing power with eCommerce data
How can investors measure whether a consumer brand has pricing power before it reports?
Read moreCheck footwear coverage for your names
Send us the brands, retailers or companies you follow and we will confirm exactly what is covered and from when.