eCommerce alternative data for hedge funds, long-only and sell-side analysts
Data Purl gives public market investors a weekly, ticker-mapped view of how consumer companies price, promote and range their products online. Brands are resolved to their owners, and listed owners to their tickers with point-in-time accuracy, so product-level observations from 400+ retailers roll up to 1,900+ public companies without look-ahead bias.
What teams use it for
Fundamental research
Test management commentary on pricing, promotions and inventory between reporting dates, and explain variance in revenue and gross-margin models.
Quantitative research
Ready-built weekly aggregates for 400 companies in Ticker Analytics, and raw SKU-level history for building your own signals, with history back to 2013.
Macro and thematic
Category-level price and discount series on a matched-SKU basis, for inflation, trading-down and consumer-health themes.
What you get
- Structured Datafeeds: granular SKU-level price, promotion and availability, mapped to tickers
- Ticker Analytics: aggregated company metrics such as assortment, average price, markdown and in-stock
- Sector Analytics: category composites and price and promotion intensity indicators
- Delivery by Snowflake share, Amazon S3, the Data Purl portal or partner platforms
Guides
Tracking a company's pricing power with eCommerce data
How can investors measure whether a consumer brand has pricing power before it reports?
Read moreUsing markdowns as an early inventory and gross-margin signal
How do you spot excess inventory at a retailer or brand before it shows in reported results?
Read moreMapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreMeasuring category inflation from online prices
How can you measure inflation for a specific product category when official statistics are too broad?
Read moreMeasuring tariff price pass-through with online shelf prices
How can investors tell whether companies are passing tariffs on to consumers?
Read moreTracking holiday and event promotions year on year
How do you measure whether retailers are more promotional this holiday season than last year?
Read moreTracking private label share and price gaps
How can you track whether private label is gaining ground on branded products?
Read moreDetecting assortment cuts and SKU rationalization
How can you tell if a brand or retailer is cutting its product range?
Read moreUsing eCommerce data in a consumer earnings preview
What eCommerce data should an analyst check before a consumer company reports earnings?
Read moreTracking product launches and newness
How can you measure how successful a brand's new product launches are?
Read moreTwo ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Common questions
Is the ticker mapping point-in-time?
Yes. Brand ownership and licensing changes are dated, so historical observations are attributed to the owner at the time, which avoids look-ahead bias in backtests.
How often is the data updated?
Weekly. The dataset refreshes on Wednesday evening US Eastern time (Wednesday night in the UK), so the new week is available before Thursday's US open.
Does it replace transaction data?
No. Data Purl is shelf-side: it measures what was listed, at what price and availability. Card and receipt panels measure what was bought. Many funds use both.
See the data for your coverage
Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.