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Website terms of use

These terms govern your use of data-purl.com, operated by Cleveland Alternative Data Limited (Data Purl). The website is for information only and is not investment advice. Access to Data Purl data products is governed by your subscription agreement, which takes priority over these terms.

Last updated 25 September 2026.

Who we are

data-purl.com is operated by Cleveland Alternative Data Limited, trading as Data Purl, a company registered in England and Wales (company number 16234509), registered office Basement, 52 Cleveland Square, London W2 6DB. By using the website you accept these terms.

Information only

Content on this website, including research and the Shelf Indices, is provided for general information. It is not investment, financial or other professional advice, and you should not rely on it as such. We aim to keep it accurate and up to date but do not guarantee that it is complete or error-free, and we may change it at any time.

Using our content

The website and its content belong to Data Purl or its licensors. The Shelf Indices are published under the Creative Commons Attribution 4.0 license (CC BY 4.0): you may reuse them, including commercially, if you credit Data Purl. Other content may be quoted with attribution but may not be republished or used commercially without our permission.

Client accounts and data products

If you have a client account, keep your login details confidential and tell us if you think they have been misused. Your use of Data Purl data products, the analytics portal and data feeds is governed by your agreement with us, which takes priority over these terms if they conflict.

Our liability

To the extent permitted by law, we are not liable for any loss arising from use of, or reliance on, this website or its content. Nothing in these terms limits liability that cannot be limited by law.

Other websites

Links to other websites are provided for convenience. We are not responsible for their content.

Law and changes

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction. We may update them from time to time; the date above shows the latest version. How we handle personal data is described in our privacy notice.

Data Purl

Data Purl is an eCommerce pricing and assortment data provider that turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

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  • Public market investors
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Use cases

  • Pricing power
  • Markdowns and inventory
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  • Brand distribution
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  • Build vs buy

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400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509.