Use cases

How investors and consultants use eCommerce data

Practical guides to answering investment and strategy questions with eCommerce data: measuring pricing power, spotting excess inventory from markdowns, running commercial due diligence, mapping brand distribution, estimating category inflation and monitoring portfolio companies.

Tracking a company's pricing power with eCommerce data

How can investors measure whether a consumer brand has pricing power before it reports?

Using markdowns as an early inventory and gross-margin signal

How do you spot excess inventory at a retailer or brand before it shows in reported results?

Commercial due diligence with eCommerce data

What eCommerce data helps private equity, M&A bankers and consultants with commercial due diligence on a consumer brand?

Mapping a brand's distribution across retailers

How can you see every retailer that carries a brand, and how that distribution is changing?

Measuring category inflation from online prices

How can you measure inflation for a specific product category when official statistics are too broad?

Monitoring portfolio companies and competitors after the deal

How can private equity firms monitor a portfolio company's competitive position between board meetings?

Measuring tariff price pass-through with online shelf prices

How can investors tell whether companies are passing tariffs on to consumers?

Tracking holiday and event promotions year on year

How do you measure whether retailers are more promotional this holiday season than last year?

Tracking private label share and price gaps

How can you track whether private label is gaining ground on branded products?

Detecting assortment cuts and SKU rationalization

How can you tell if a brand or retailer is cutting its product range?

Using eCommerce data in a consumer earnings preview

What eCommerce data should an analyst check before a consumer company reports earnings?

Tracking product launches and newness

How can you measure how successful a brand's new product launches are?

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