Shelf to Signal
See any brand across every retailer that sells it. Data Purl is an eCommerce pricing and assortment data provider tracking weekly price, discount, availability and range at 400+ retailers, like for like, with every brand resolved to its owner and 1,900+ listed companies mapped to tickers. Built for investors, private equity and consultants.
Latest: in September 2026, full prices of the same US apparel products online were +1.1% on a year earlier. See the index
public companies mapped to brands
standardized product categories
retailers tracked globally
One brand, every retailer.
Pick any brand, listed or private, and see how it is priced, discounted and ranged at each of the 400+ retailers that sell it, including its own website where tracked, then compare it with every other brand in the same category across 4,000 categories.
- Who is gaining shelf space?
- Who is being pushed out?
- Who is discounting, and who is holding price?
- Which retailers are backing which brands with new product?
- Is a brand discounted harder at retailers than on its own site?
- Which retailers are adding a brand, and which are dropping it?
Every brand is resolved to its owner, public or private, and mapped into one consistent category tree, so the comparison is like for like, retailer by retailer, year by year. How to map a brand's distribution
Comprehensive insights from 100m+ SKUs tracked weekly across the US, Europe and Asia
Market coverage across industries
From retail giants to emerging brands, we track eCommerce performance across sectors and countries.
Apparel and Footwear
Track 200+ apparel, footwear and luxury retailers. Monitor seasonal assortment shifts, full-price sell-out, price and in-stock dynamics, and promotional intensity.
Home & Living
Coverage of appliances, furniture, décor, and DIY across top generalist and specialty retailers.
Consumer Goods
Pet, household and everyday essentials tracked down to the SKU level, with US grocery rolling out from end of October 2026.
Global Market Reach
100m+ SKUs tracked weekly across three major regions. Clean brand + retailer mapping enables faster signal extraction and cross-region comparisons.
eCommerce 2.0 Data Suite
eCommerce 2.0 is our new suite of global pricing & promotion data products created from applying extensive mapping, tagging and data transformations to web data
Why to buy:
- •Ease of buying - Compliance friendly (publicly available data collection)
- •Depth - 100m+ SKUs tracked weekly, with history back to 2013
- •Breadth - 400+ retailers across the US, Europe and Asia, refreshed weekly
- •Ease of use - one standard category tree of about 4,000 categories, with point-in-time ticker mapping
Structured Datafeeds
Granular SKU, pricing, promo & availability for 1,900+ mapped tickers.
- SKU & price history
- S3 / Snowflake / API
- Global cadence
- Point-in-time keys
Ticker Analytics
Aggregated metrics & backtests for 400 covered tickers.
- Brand linkage
- Discounting trends
- Correlation-ready
- Historical depth
Sector Analytics
Category composites, pricing & promo intensity indicators.
- Category rollups
- In-stock dynamics
- Regional splits
- Trend detection
We serve a variety of investment research styles
Purpose-built datasets and analytics to meet the needs of Fundamental, Quant, Macro, and Private Markets teams.
- Validate management narrative and track ongoing issues
- Model KPIs such as margins and inventory
- Explain variance in revenue models
- 400 tickers with ready-to-use aggregations
- Backtests for margin and inventory modeling
- Identify new trends across categories
- Category-level inflation proxies
- Regional and cross-site splits
- Time-series stability and coverage
- Multi-year retrospectives by brand or category
- Competitive benchmarks and share-of-shelf
- Flexible integration & delivery options
Trusted by leading financial institutions
Teams across public and private markets rely on Data Purl to accelerate research and sharpen conviction.
“We spend a ton of time to get a similar R², this gives us that time back.”
“We use Data Purl as they have the best apparel dataset on the market.”
“This is exactly the format of data we need.”
Compliance & Ethics
Our commitment to upholding privacy and ethical data practices drives our data collection policy.
Serving investors since 2018
100+ client compliance reviews completed
100m+ SKUs tracked weekly
covering 400+ retailers with history back to 2013
Public data only
no personal data and nothing behind a login
Inside the analytics portal
Follow your coverage, explore any company or category, and scope extracts, without writing a query.
Latest research
Between the Receipts: retail headlines tested against the shelf.
Two ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Explore Data Purl
How teams use eCommerce data, what we cover by sector, and how every metric is defined.
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