Sector coverage
Home furnishings and furniture pricing data
Data Purl tracks furniture and home furnishings weekly across furniture specialists, department stores, mass merchants and online home retailers. It shows discounting intensity, price architecture and assortment changes in a category where promotions drive a large share of sales.
What is tracked
- Full and selling prices and discount depth by category
- Price architecture across value, mid-market and premium tiers
- Assortment breadth and new-product flow by retailer and brand
- Availability, including out-of-stock patterns on large items
Questions it answers
- Is furniture discounting deepening as the housing market slows?
- Is a retailer trading its range up or down the price tiers?
- Which retailers are narrowing their assortment?
Key metrics
- Discount depth: The average percentage reduction from full price across products that are on sale.
- Price architecture: How a brand's or category's products are distributed across price tiers, such as value, mid-market, premium and luxury.
- Assortment count: The number of distinct products a brand or retailer has live for sale at a point in time.
- Mix shift: The part of an average-price change explained by a change in which products are on sale, rather than by price changes on the same products.
Guides
Tracking holiday and event promotions year on year
How do you measure whether retailers are more promotional this holiday season than last year?
Read moreDetecting assortment cuts and SKU rationalization
How can you tell if a brand or retailer is cutting its product range?
Read moreUsing markdowns as an early inventory and gross-margin signal
How do you spot excess inventory at a retailer or brand before it shows in reported results?
Read moreCheck home furnishings coverage for your names
Send us the brands, retailers or companies you follow and we will confirm exactly what is covered and from when.