Data Purl
  • Platform
    • Coverage400+ retailers across the US, UK, Europe and Asia, history back to 2013
    • Shelf IndicesFree monthly price and discount indices by category and country
    • Brand headlinesQuarterly prices and markdowns for 84 consumer brands
    • Custom dataResearched extracts scoped to your sectors, brands and dates
    • MethodologyHow we collect, classify and map brands to 1,900+ listed companies
    • ValidationCollection success, quality screens and backtests
    • Not sure what you need?Talk to the founders
  • Solutions
  • Pricing
    • ResearchFindings tested against the shelf, and brand studies
    • BlogWhat the online shelf showed this month
    • GlossaryDefinitions of retail and alternative-data measures
Client loginStart free
  • Platform
    • Coverage400+ retailers, history back to 2013
    • Shelf IndicesFree monthly price and discount indices
    • Brand headlinesQuarterly prices for 84 consumer brands
    • Custom dataExtracts scoped to your sectors and dates
    • How we build it
      MethodologyHow we collect, classify and map brands
    • ValidationQuality screens and backtests
  • Solutions
  • Pricing
    • Research
    • Blog
    • Glossary
Not sure what you need?Talk to the foundersClient login
  1. Home
  2. /Plans
Plans

Plans and credits

Explore free on live data, pay for what you take away, or open everything for a project, a year or your whole team.

Prices in USD, excluding VAT. UK customers pay VAT at 20%.

Explorer

No term, no card

Free

See every live screen before you commit.

Start free

Includes

  • ✓Every live screen, on live data
  • ✓5 free views each of tickers, brands and retailers, and 20 free Sector views a month
  • ✓Unlock a ticker, brand, retailer or sector for 25 credits: 7 days of full access and downloads
  • ✓History: current year + 2 full calendar years
  • ✓Data Extractor pulls paid in credits

Project Pass 90

90 days, one-off

$4,950excl. VAT

Full access for a single project.

Start a 90-day pass

Everything in Explorer, plus

  • ✓Every ticker, brand, retailer and Sector selection, in full
  • ✓Chart, table and reference table downloads
  • ✓History: current year + 3 full calendar years
  • ✓Scheduled pulls, paid in credits per run
  • ✓4,000 credits included for Data Extractor pulls, expiring when the term ends
  • ✓1 seat
Best value

Professional

12 months, renews unless cancelled

$7,500excl. VAT

about $625 a month excl. VAT

The platform for 12 months, one seat.

Buy 12 months

Everything in Project Pass 90, plus

  • ✓Renews for another term unless cancelled 30 days before it ends
  • ✓16,000 credits included for Data Extractor pulls, expiring when the term ends
  • ✓25% off extra credit packs
  • ✓Pay by card or invoice

Team

Annual, agreed with us

Custom

Several analysts on one pool of credits.

Speak to us

Everything in Professional, plus

  • ✓Several seats on one account
  • ✓A shared credit pool, sized to the team
  • ✓25% off extra credit packs
  • ✓Onboarding with the founders

Enterprise

Feed contract, with portal access

Custom

The data in your own warehouse.

Speak to us

Everything in Team, plus

  • ✓The data feed: an S3 drop and a Snowflake share
  • ✓History: from 2013 at the earliest, 2018 on average
  • ✓Portal access for named users
  • ✓Scheduled pulls, no credits needed
  • ✓A dedicated customer success manager

Compare every plan

Every plan, Explorer included, has live data and every live screen.

ExplorerFreeProject Pass 90$4,950 excl. VATProfessional$7,500 excl. VATTeamCustomEnterpriseCustom
Access
TermNo term90 days12 monthsAnnualFeed contract
RenewalNoOne-off; buy again to extendRenews unless cancelled 30 days before the endRenews unless cancelled 30 days before the endPer contract
Seats111SeveralNamed users
Free views a month5 each, 20 SectorUnlimitedUnlimitedUnlimitedUnlimited
UnlocksUnlock a ticker, brand, retailer or sector for 25 credits (7 days)Not neededNot neededNot neededNot needed
Live data on every screen✓✓✓✓✓
HistoryCurrent year + 2 full calendar yearsCurrent year + 3 full calendar yearsCurrent year + 3 full calendar yearsCurrent year + 3 full calendar yearsFrom 2013 at the earliest, 2018 on average
Downloads
Chart and table downloadsWith an unlock✓✓✓✓
Data ExtractorBuy credits4,000 included16,000 includedShared pool, sized to the teamIncluded
Extra credit packsList priceList price25% off25% offPer contract
Reference tablesNo✓✓✓✓
Delivery
In the portal✓✓✓✓✓
Scheduled pullsNoCredits per runCredits per runCredits per run✓
S3 bucket dropNoNoNoNo✓
Snowflake shareNoNoNoNo✓
Support and billing
SupportEmailEmailPriority emailFounders and onboardingDedicated success manager
PaymentCard, for packsCardCard or invoiceInvoiceInvoice

Credits

Credits pay for unlocks on Explorer and for Data Extractor pulls on every plan. Credit packs are bought in the portal; larger packs include bonus credits.

Need the data in your own warehouse instead? See the platform and custom data.

Questions

How much does Data Purl cost?

Explorer is free. Project Pass 90 is $4,950 for 90 days, and Professional is $7,500 for 12 months (about $625 a month), both excluding VAT. Team and Enterprise, which adds the data feed by S3 drop and Snowflake share, are priced with us. Prices in USD, excluding VAT. UK customers pay VAT at 20%.

What do credits pay for?

Credits pay for unlocks on Explorer and for Data Extractor pulls on every plan. Credit packs are bought in the portal; larger packs include bonus credits. On Explorer, 25 credits unlock a ticker, brand, retailer or sector for 7 days of full access and downloads.

Can I try Data Purl before buying?

Yes. Explorer has no term and needs no card: every live screen on live data, with 5 free views each of tickers, brands and retailers and 20 free Sector views a month.

See the data for your coverage

Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.

Start free Talk to the founders
Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance
  • Validation
  • vs AI web scraping
  • Choosing a data provider

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches
  • Choosing a data provider
  • Build vs buy

Resources

  • Plans and pricing
  • Research
  • Blog
  • Shelf Indices
  • Brand headlines
  • Use cases
  • Glossary
  • FAQ
  • About
  • Privacy policy
  • Terms of use
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509. Registered office: Basement, 52 Cleveland Square, London W2 6DB. Contact: support@data-purl.com.