Sector coverage
Luxury goods pricing and assortment data
Data Purl tracks luxury and premium brands weekly across their own websites, department stores and online luxury retailers. The data shows list-price increases by market, how much of a brand's range appears discounted at third-party retailers, and how assortment is allocated between channels.
What is tracked
- List-price changes on identical products over time
- Discounting of luxury brands at third-party and off-price retailers
- Assortment allocation between brand sites and wholesale partners
- Availability and newness by category (leather goods, ready-to-wear, footwear, accessories)
Questions it answers
- How often, and by how much, has a luxury house raised list prices?
- Is a brand's product appearing discounted at wholesale partners?
- Is a brand pulling back from wholesale in favour of its own channels?
Key metrics
- Matched-SKU inflation: The price change of identical products observed in both periods, which isolates true price moves from changes in product mix.
- Markdown breadth: The share of a brand's or retailer's live products that are selling below their full price at a point in time.
- DTC vs wholesale mix: How a brand's online assortment and pricing split between its own direct-to-consumer site and its wholesale retail partners.
- Channel leakage: Products moving from premium retailers to off-price retailers, a signal of excess inventory and brand-positioning risk.
Guides
Check luxury coverage for your names
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