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  3. /Channel leakage
Glossary

What is channel leakage?

Products moving from premium retailers to off-price retailers, a signal of excess inventory and brand-positioning risk.

Definition

Channel leakage is the flow of a brand's products out of full-price and premium retailers and into off-price channels.

How Data Purl measures it

With products tracked across retailers and brands resolved to owners, Data Purl can observe when a product disappears from premium retailers and appears at off-price retailers.

Why it matters

It is an early margin and inventory signal: product moving to off-price at scale usually means stock is being cleared below full price.

Related

DTC vs wholesale mixMarkdown breadth
  • Mapping a brand's distribution across retailers
  • Tracking product launches and newness

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Data Purl

Data Purl turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

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400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

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