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  3. /Full-price availability
Glossary

What is full-price availability?

The share of a brand's products that are both in stock and selling at full price, a proxy for clean, healthy demand.

Definition

Full-price availability combines two observations: whether a product is in stock, and whether it is selling at its full price. Products that are in stock at full price are the healthiest part of an assortment.

How Data Purl measures it

Each tracked SKU is observed weekly for availability and price. The metric is the count of SKUs that are in stock and not discounted, divided by all active SKUs.

Why it matters

Products that sell out at full price indicate demand running ahead of supply. Products that stay in stock only while discounted indicate the opposite.

Related

In-stock rateMarkdown breadth
  • Tracking a company's pricing power with eCommerce data
  • Tracking holiday and event promotions year on year
  • Using eCommerce data in a consumer earnings preview
  • Tracking product launches and newness

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Data Purl

Data Purl turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

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400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
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