What we capture: a retailer page beside its Data Purl record
Three real product pages, from Dick's Sporting Goods, Home Depot and Ocado, shown as captured beside the same product's weekly Data Purl record. Every field on the page is linked to the field in the record: name, brand and listed owner, category, pack size, list price, markdown price, price paid, markdown breadth and depth, and reviews.
Retailer pages captured on 30 September 2026; records from STRUCTURED_PRODUCT for the week starting 21 September 2026. A fixed example, not a live feed. Click a numbered marker on the page, or a field in the record, to link the two.
How to read the record
The record holds one row per product, per retailer, per week. Retailer sites are captured several times a week, and each figure in the row is the average of that week's captures: average listed price, average price paid, average number of SKUs listed each day. A SKU is one purchasable variant, such as one colour in one size. Each markdown shown here ran through the whole record week and was still live when the page was captured.
Dick's Sporting Goods · United States
Nike Women's ACG Zegama Trail Running Shoes
Data Purl record · week of 21 Sep 2026
STRUCTURED_PRODUCT- 2Product nameMatch
- Page
- Nike Women's ACG Zegama Trail Running Shoes
- Record
- Nike Women's ACG Zegama Trail Running Shoes product_name
- ·Brand and ownerMatch
- Page
- Nike
- Record
- Nike → Nike Inc → NKE US master_brand, brand_ticker
- 1CategoryMatch
- Page
- Running / Women's Running
- Record
- Footwear › Performance Footwear › Sports Shoes › Running Shoes department … subcategory2
- 5Full-price colourwaysMatch
- Page
- 3 colourways at $179.99
- Record
- 30 SKUs at $179.99 (3 colours × 10 sizes) SKU_DIM, SKU_METRICS_WEEKLY
- 7Marked-down colourwayMatch
- Page
- 1 colourway at $161.99, was $179.99
- Record
- 10 SKUs at $161.99 (1 colour × 10 sizes), flagged as marked down SKU_METRICS_WEEKLY.in_markdown
- 4Average list priceMatch
- Page
- $179.99 on every colourway
- Record
- $179.99 avgprice_list_total
- 6Average markdown priceMatch
- Page
- $161.99
- Record
- $161.99 avgprice_markdown_instock
- ·Average price paidExplained difference
- Page
- Not shown as one number
- Record
- $175.49 = (30 × $179.99 + 10 × $161.99) ÷ 40 avgprice_total_total
- 3ReviewsMatch
- Page
- 26 (4.5 stars)
- Record
- 26 reviews
Price and markdown metrics
The five headline measures in the record, each built from the week's captures. Click one to find it in the record.
The retailer's path, and ours
resolves to
Why this matters
A one-off scrape can read a price off a page. The record adds what makes it usable for analysis: the same product tracked every week, SKUs counted across colours and sizes, markdowns measured for breadth and depth, the retailer's menu mapped to one category tree, and the brand resolved to its current owner and ticker. See how Data Purl validates its data and the methodology for definitions.
See the record for your coverage
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