What is full-price sell-out?
A size or variant going out of stock while still at full price, a sign of demand rather than discount-driven clearance.
Definition
Full-price sell-out happens when a SKU goes out of stock without having been marked down. It suggests the item sold through at full price rather than being cleared at a discount.
How Data Purl measures it
Data Purl follows each SKU's availability and price week by week, so a move from in stock at full price to out of stock, with no markdown in between, is observable.
Why it matters
A high rate of full-price sell-out on new launches points to strong demand and healthy margins; the opposite pattern, early markdowns before sizes run out, points to overbuying.
Pitfalls
- Out of stock is not a sale count. A SKU can go out of stock because few units were allocated, so read sell-out alongside assortment and restocking patterns.
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