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  3. /New-product share
Glossary

What is new-product share?

The percentage of a brand's live assortment that was first seen within a recent window, such as the last 13 weeks.

Definition

New-product share, sometimes called newness, measures how much of an assortment is recently launched.

How Data Purl measures it

Every product carries a first-seen date. New-product share is the share of active products whose first-seen date falls inside the chosen window.

Why it matters

Brands that keep a healthy flow of new product tend to sustain full-price selling. A falling newness share can indicate cost cutting or a stalled product pipeline.

Related

Assortment countFull-price availability
  • Using markdowns as an early inventory and gross-margin signal
  • Monitoring portfolio companies and competitors after the deal
  • Detecting assortment cuts and SKU rationalization
  • Tracking product launches and newness

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Data Purl

Data Purl turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

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400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
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