Brand headlines · United States · Q2 2026
Birkenstock assortment and markdowns
In Q2 2026, the number of Birkenstock products listed at covered US online retailers was 13% lower than in Q2 2025, and 8% of in-stock Birkenstock SKUs were marked down, up from 6% a year earlier.
How it is measured
- Products listed is the average number of the brand's products listed each day across Data Purl's covered US online retailers, over the quarter, compared with the same quarter a year earlier.
- Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
- Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.
Coverage. Data Purl's covered US online retailers, including the brand's own site where tracked. Updated quarterly; next update January 2027.
How to cite
Data Purl, "Birkenstock assortment and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/birkenstock
Published by Data Purl for information only. Not investment advice.
See Birkenstock by retailer, category and week
These are quarterly headlines. The full dataset tracks Birkenstock weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.