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Brand headlines · United States · Q2 2026

Vans assortment and markdowns

In Q2 2026, the number of Vans products listed at covered US online retailers was 30% lower than in Q2 2025, and 22% of in-stock Vans SKUs were marked down, down from 33% a year earlier.

-30%
Products listed, Q2 2026 vs Q2 2025
22%
In-stock SKUs marked down, Q2 2026
33%
Marked down, Q2 2025

How it is measured

  • Products listed is the average number of the brand's products listed each day across Data Purl's covered US online retailers, over the quarter, compared with the same quarter a year earlier.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers, including the brand's own site where tracked. Updated quarterly; next update January 2027.

How to cite

Data Purl, "Vans assortment and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/vans

Published by Data Purl for information only. Not investment advice.

Other brands

AdidasASICSBirkenstockBurberryCalvin KleinCoachColumbiaConverseCrocsFree PeopleGucciHokaKate SpadeLevi'sMichael KorsMonclerNikeOnPolo Ralph LaurenPradaPumaSkechersSteve MaddenThe North FaceTimberlandTommy HilfigerUGGUnder Armour

See Vans by retailer, category and week

These are quarterly headlines. The full dataset tracks Vans weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

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Data Purl

Data Purl is an eCommerce pricing and assortment data provider that turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

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© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509.