Data Purl
  • Platform
  • Solutions
  • Coverage
  • Custom data
  • Research
  • Data
  • Methodology
Client loginTalk to the foundersStart free
  • Platform
  • Solutions
  • Coverage
  • Custom data
  • Research
  • Data
  • Methodology
  • Start free
  • Talk to the founders
  • Client login
  1. Home
  2. /Data
  3. /Brands
  4. /Free People

Brand headlines · United States · Q2 2026

Free People assortment and markdowns

In Q2 2026, the number of Free People products listed at covered US online retailers was 10% lower than in Q2 2025, and 23% of in-stock Free People SKUs were marked down, down from 24% a year earlier.

-10%
Products listed, Q2 2026 vs Q2 2025
23%
In-stock SKUs marked down, Q2 2026
24%
Marked down, Q2 2025

How it is measured

  • Products listed is the average number of the brand's products listed each day across Data Purl's covered US online retailers, over the quarter, compared with the same quarter a year earlier.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers, including the brand's own site where tracked. Updated quarterly; next update January 2027.

How to cite

Data Purl, "Free People assortment and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/free-people

Published by Data Purl for information only. Not investment advice.

Other brands

AdidasASICSBirkenstockBurberryCalvin KleinCoachColumbiaConverseCrocsGucciHokaKate SpadeLevi'sMichael KorsMonclerNikeOnPolo Ralph LaurenPradaPumaSkechersSteve MaddenThe North FaceTimberlandTommy HilfigerUGGUnder ArmourVans

See Free People by retailer, category and week

These are quarterly headlines. The full dataset tracks Free People weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

Start free Talk to the founders
Data Purl

Data Purl is an eCommerce pricing and assortment data provider that turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches
  • Choosing a data provider
  • Build vs buy

Resources

  • Research
  • Shelf Indices
  • Brand headlines
  • Use cases
  • Glossary
  • FAQ
  • About
  • Privacy notice
  • Terms of use
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509.