Brand headlines · United States · Q2 2026
The North Face assortment and markdowns
In Q2 2026, the number of The North Face products listed at covered US online retailers was 3% lower than in Q2 2025, and 19% of in-stock The North Face SKUs were marked down, down from 24% a year earlier.
How it is measured
- Products listed is the average number of the brand's products listed each day across Data Purl's covered US online retailers, over the quarter, compared with the same quarter a year earlier.
- Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
- Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.
Coverage. Data Purl's covered US online retailers, including the brand's own site where tracked. Updated quarterly; next update January 2027.
How to cite
Data Purl, "The North Face assortment and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/the-north-face
Published by Data Purl for information only. Not investment advice.
See The North Face by retailer, category and week
These are quarterly headlines. The full dataset tracks The North Face weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.