Golden Goose's US online assortment, 2019 to 2025
Between 2019 and 2025, Golden Goose's US online assortment nearly doubled and moved beyond luxury retailers. Across 11 US retailers that listed the brand in every year:
- Listings: from about 4,700 to 8,400, up about 77%.
- Department stores: from 5% to 24% of listings.
- Luxury and designer retailers: from 93% to 72%.
- Priced $550 or more: from 34% to 58% of listings, by full price.
Golden Goose is privately owned. United States, calendar years 2019 to 2025. Version 2026-10, published 13 October 2026.
Where the brand is sold
The biggest change is where Golden Goose is listed. In 2019 almost all of its listings were at luxury and designer retailers; by 2025 department stores carried about a quarter. The brand's own website is not in Data Purl's US coverage, so these figures cover other retailers only.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Luxury and designer | 93% | 84% | 72% |
| Department stores | 5% | 12% | 24% |
| Fashion and streetwear | 2% | 4% | 4% |
Price architecture
Listings moved up in price: the bands from $550 rose from 34% to 58% of listings, mostly at the expense of $400 to $550, while the share under $400 held at about 30%.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Under $400 | 27% | 32% | 30% |
| $400 to $550 | 40% | 19% | 12% |
| $550 to $700 | 19% | 38% | 37% |
| $700 or more | 15% | 11% | 21% |
Assortment by year
Listings grew in most years, from about 4,700 in 2019 to about 8,400 in 2025, an increase of about 77% across the same retailers.
| Year | Listings | Added | Dropped |
|---|---|---|---|
| 2019 | 4,700 | 2,900 | 2,300 |
| 2020 | 4,700 | 2,400 | 2,200 |
| 2021 | 5,300 | 2,700 | 2,300 |
| 2022 | 6,400 | 3,400 | 2,200 |
| 2023 | 7,300 | 3,100 | 2,500 |
| 2024 | 7,200 | 2,700 | 2,600 |
| 2025 | 8,400 | 3,400 | 5,400 |
Rounded to the nearest 100. Listings, added and dropped cover the 11 panel retailers.
Category mix
Footwear, mostly sneakers, stayed about two-thirds of listings throughout; apparel was about a quarter and accessories the rest.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Footwear | 68% | 69% | 67% |
| Apparel | 28% | 21% | 28% |
| Accessories | 4% | 10% | 5% |
How it is measured
- Listing: one product at one retailer, with its sizes grouped together, observed on the retailer's public website. A product sold by five retailers is five listings.
- Constant panel: the 11 US retailers that listed Golden Goose in every year from 2019 to 2025. This keeps growth in Data Purl's own coverage from reading as growth in the brand (16 retailers carried the brand in 2019 and 15 in 2025).
- Added and dropped: a listing is added in the year it is first seen and dropped in the year it is last seen, with drops confirmed against data through September 2026.
- Price band: the listing's average full (list) price across the year, in US dollars, before any markdown.
- Retailer types: assigned by Data Purl from each retailer's main business (luxury and designer, athletic and footwear specialists, fashion and streetwear, department stores, off-price). Golden Goose's own website is not in Data Purl's US coverage, so it is not included.
- Categories: Data Purl's standardized category tree. Forward-filled observations are excluded.
- Not measured: sales, units, store ranges or retailer inventory. These are online listings, a view of the shelf rather than of demand.
Definitions: assortment count, active product, price architecture. Collection and classification quality: validation.
How to cite
Data Purl, "Golden Goose's US online assortment, 2019 to 2025", brand assortment study, data through December 2025 (published 13 October 2026, version 2026-10). https://data-purl.com/research/assortment/golden-goose
Published by Data Purl for information only. Not investment advice.
Go deeper than the annual view
This page shows complete years at retailer-type level. The full dataset tracks Golden Goose weekly at every covered retailer, by category, with price, markdown, availability and assortment, and resolves every brand to its owner.