Tory Burch's US online assortment, 2019 to 2025
Between 2019 and 2025, Tory Burch's US online assortment moved up in price and away from clothing. Across 13 US retailers that listed the brand in every year:
- Priced $500 or more: from 10% to 25% of listings, by full price.
- Apparel: from 33% to 17% of listings; accessories from 48% to 57%, footwear from 19% to 26%.
- Own website: from 20% to 27% of listings (about 3,000 to 4,500 products).
- Athletic, footwear and off-price retailers: from a tenth of listings to almost none.
Tory Burch is privately owned. United States, calendar years 2019 to 2025. Version 2026-10, published 13 October 2026.
Where the brand is sold
Tory Burch's retailer mix was stable at the top: luxury and designer retailers held just under half of listings and department stores about a quarter throughout. The change came at the edges: the brand's own website grew from 20% to 27% of listings, while athletic and footwear specialists and off-price retailers, together a tenth of listings in 2019, all but disappeared.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Luxury and designer | 46% | 50% | 45% |
| Own website | 20% | 28% | 27% |
| Department stores | 24% | 21% | 25% |
| Athletic, outdoor and footwear specialists | 7% | 0% | 2% |
| Off-price | 3% | 0% | 0% |
| Eyewear specialist | 1% | 0% | 0% |
Price architecture
Listings moved into higher price bands: $500 or more went from 10% to 25%, and under $150 from 19% to 9%. The brand's own website moved the same way, so this is a change in the range itself, not only in where it is sold.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Under $150 | 19% | 14% | 9% |
| $150 to $300 | 45% | 37% | 35% |
| $300 to $500 | 26% | 29% | 31% |
| $500 or more | 10% | 21% | 25% |
On the brand's own website
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Under $150 | 19% | 13% | 10% |
| $150 to $300 | 43% | 35% | 35% |
| $300 to $500 | 26% | 29% | 31% |
| $500 or more | 12% | 22% | 24% |
Assortment by year
Across the panel, listings held between about 14,000 and 17,000 a year, ending at about 16,700 in 2025. Turnover is high: in most years around half of listings were new that year.
| Year | Listings | Added | Dropped | Own website |
|---|---|---|---|---|
| 2019 | 15,100 | 9,700 | 7,800 | 3,000 |
| 2020 | 15,200 | 8,000 | 8,400 | 3,100 |
| 2021 | 14,500 | 7,800 | 7,400 | 3,400 |
| 2022 | 15,300 | 8,200 | 6,800 | 4,200 |
| 2023 | 16,200 | 7,600 | 7,400 | 4,500 |
| 2024 | 14,000 | 5,700 | 5,800 | 4,300 |
| 2025 | 16,700 | 7,700 | 9,000 | 4,500 |
Rounded to the nearest 100. Listings, added and dropped cover the 13 panel retailers, including the own website.
Category mix
The mix shifted from clothing to accessories and shoes: apparel fell from a third of listings to about a sixth, accessories such as bags rose from 48% to 57%, and footwear from 19% to 26%.
| Share of listings | 2019 | 2022 | 2025 |
|---|---|---|---|
| Accessories | 48% | 52% | 57% |
| Footwear | 19% | 24% | 26% |
| Apparel | 33% | 24% | 17% |
How it is measured
- Listing: one product at one retailer, with its sizes grouped together, observed on the retailer's public website. A product sold by five retailers is five listings.
- Constant panel: the 13 US retailers, including the brand's own website, that listed Tory Burch in every year from 2019 to 2025. This keeps growth in Data Purl's own coverage from reading as growth in the brand (13 retailers carried the brand in 2019 and 19 in 2025).
- Added and dropped: a listing is added in the year it is first seen and dropped in the year it is last seen, with drops confirmed against data through September 2026.
- Price band: the listing's average full (list) price across the year, in US dollars, before any markdown.
- Retailer types: assigned by Data Purl from each retailer's main business (luxury and designer, athletic and footwear specialists, fashion and streetwear, department stores, off-price, own website).
- Categories: Data Purl's standardized category tree. Forward-filled observations are excluded.
- Not measured: sales, units, store ranges or retailer inventory. These are online listings, a view of the shelf rather than of demand.
Definitions: assortment count, active product, price architecture. Collection and classification quality: validation.
How to cite
Data Purl, "Tory Burch's US online assortment, 2019 to 2025", brand assortment study, data through December 2025 (published 13 October 2026, version 2026-10). https://data-purl.com/research/assortment/tory-burch
Published by Data Purl for information only. Not investment advice.
Go deeper than the annual view
This page shows complete years at retailer-type level. The full dataset tracks Tory Burch weekly at every covered retailer, by category, with price, markdown, availability and assortment, and resolves every brand to its owner.