Shelf Indices release · data for September 2026 · published 9 October 2026 · version 2026-10.2
Online prices in September 2026
In September 2026, full prices of the same apparel products at covered US online retailers were +1.1% on a year earlier, down from +1.6% in August, and footwear +1.2%, down from +1.5%. Apparel full prices were -0.1% in the UK and +0.7% in Germany and Spain. Across 48 series, 18 rose faster than in August and 30 slowed or held.
Each figure compares the full (list) price of the same products at the same covered online retailers with a year earlier.
Biggest moves since August
Change in each series' year-on-year rate between August and September.
Price growth sped up most
Price growth slowed most
- US kitchen cabinet: -7.4 pts (to +1.2% a year on year, from +8.6%)
- US rug: -6.9 pts (to +4.9% a year on year, from +11.9%)
- US home goods: -2.1 pts (to -0.1% a year on year, from +2.0%)
United States
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| US apparel | +1.1% | +1.6% | +0.6% |
| US footwear | +1.2% | +1.5% | +3.1% |
| US accessories | +8.4% | +8.6% | +5.1% |
| US jewelry | +15.7% | +16.4% | +8.5% |
| US home improvement | +2.1% | +3.2% | +0.4% |
| US home goods | -0.1% | +2.0% | -1.4% |
| US furniture | -0.3% | -1.0% | -1.7% |
| US garden and patio | -0.7% | 0.0% | -0.6% |
| US kitchen and dining | +3.1% | +4.4% | +3.5% |
| US home appliances | +0.4% | +1.5% | +3.0% |
| US pet | +1.9% | +0.9% | +1.6% |
12 category series
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| US jeans | +2.1% | +2.3% | +1.6% |
| US casual dress | +1.0% | +1.7% | +1.3% |
| US sports shoe | +0.6% | +0.7% | +1.2% |
| US boot | +1.6% | +1.8% | +3.3% |
| US earring | +15.5% | +16.5% | +8.1% |
| US sunglasses | +0.9% | +0.9% | +4.4% |
| US rug | +4.9% | +11.9% | -4.6% |
| US sofa | +0.5% | -1.8% | -1.3% |
| US ceiling light | -1.0% | -0.3% | -2.6% |
| US kitchen cabinet | +1.2% | +8.6% | +3.7% |
| US patio furniture set | -0.7% | -1.2% | -1.2% |
| US dog food | -0.2% | +0.3% | +1.1% |
United Kingdom
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| UK apparel | -0.1% | 0.0% | -3.5% |
| UK footwear | -0.2% | -0.3% | -0.5% |
| UK home improvement | +0.6% | +0.4% | +0.4% |
| UK home goods | -0.5% | -0.7% | +1.4% |
| UK beauty | +1.1% | +0.8% | +1.7% |
12 category series
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| UK chocolate | +1.5% | +1.7% | +13.0% |
| UK cheese | +0.9% | +0.5% | +2.9% |
| UK milk | +2.2% | +1.7% | +4.0% |
| UK biscuit | +2.5% | +2.6% | +5.2% |
| UK soft drink | +4.1% | +3.2% | +2.7% |
| UK breakfast cereal | +1.4% | +1.0% | +1.4% |
| UK yogurt | +2.5% | +1.5% | +1.5% |
| UK crisps | +4.5% | +3.6% | -2.9% |
| UK sports shoe | -0.2% | 0.0% | 0.0% |
| UK casual dress | +0.1% | +0.2% | -3.8% |
| UK jeans | -0.5% | -0.5% | -0.5% |
| UK sofa | 0.0% | -0.6% | +2.1% |
Germany and Spain
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| Germany and Spain apparel | +0.7% | +0.9% | 0.0% |
| Germany and Spain footwear | +0.2% | +0.4% | +0.3% |
6 category series
| Series | Sept 2026 | Aug 2026 | Sept 2025 |
|---|---|---|---|
| Germany and Spain casual dress | +0.2% | +0.4% | -0.2% |
| Germany and Spain jeans | +0.1% | +0.2% | -0.6% |
| Germany and Spain sports shoe | 0.0% | +0.4% | 0.0% |
| Germany and Spain boot | +0.2% | +0.2% | +0.3% |
| Germany and Spain earring | +16.1% | +15.3% | +3.6% |
| Germany and Spain handbag | +1.5% | +1.3% | +1.5% |
Discounting
Share of in-stock SKUs marked down, and the average discount on them, in September 2026.
- US apparel: 47.6% marked down, average discount 38.2%
- US footwear: 33.6% marked down, average discount 34.2%
- UK apparel: 53.8% marked down, average discount 38.2%
- UK footwear: 45.8% marked down, average discount 35.9%
- Germany and Spain apparel: 50.0% marked down, average discount 30.6%
- Germany and Spain footwear: 46.3% marked down, average discount 26.2%
Changes in this release
9 October 2026: September 2026 added, and every earlier month restated to the latest Sector Analytics figures, so the published series match the analytics portal. Fashion series changed most (for example US apparel August 2026 now +1.6%, previously +2.1%); home and food series changed by 0.3 points or less.
How to cite
Data Purl, "Shelf Indices release: September 2026", version 2026-10.2, published 2026-10-09. https://data-purl.com/data/releases/2026-09
Free to reuse with attribution to Data Purl (CC BY 4.0). Definitions, downloads and full history are on each series page and in the methodology. Official CPI: US Bureau of Labor Statistics, CPI-U, US city average, not seasonally adjusted. Not investment advice.
Earlier releases
See every series by brand, retailer and week
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