Shelf Indices release · data for October 2026 · published 6 November 2026 · version 2026-11.1
Online prices in October 2026
In October 2026, full prices of the same apparel products at covered US online retailers were +0.9% on a year earlier, down from +1.1% in September, and footwear +1.2%, down from +1.2%. Apparel full prices were -0.1% in the UK and -0.4% in Germany and Spain. Across 40 series, 8 rose faster than in September and 32 slowed or held.
Each figure compares the full (list) price of the same products at the same covered online retailers with a year earlier.
Biggest moves since September
Change in each series' year-on-year rate between September and October.
Price growth sped up most
- US home improvement: +0.6 pts (to +2.7% a year on year, from +2.1%)
- US furniture: +0.4 pts (to +0.2% a year on year, from -0.2%)
- US sofa: +0.3 pts (to +0.8% a year on year, from +0.5%)
Price growth slowed most
- Germany and Spain earring: -5.1 pts (to +10.2% a year on year, from +15.3%)
- US rug: -3.0 pts (to +1.9% a year on year, from +4.9%)
- US jewelry: -2.0 pts (to +13.7% a year on year, from +15.7%)
United States
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| US apparel | +0.9% | +1.1% | +1.1% |
| US footwear | +1.2% | +1.2% | +3.3% |
| US accessories | +7.3% | +8.4% | +5.6% |
| US jewelry | +13.7% | +15.7% | +9.0% |
| US home improvement | +2.7% | +2.1% | +1.3% |
| US home goods | -0.3% | -0.1% | +0.3% |
| US furniture | +0.2% | -0.2% | -0.9% |
| US garden and patio | -0.5% | -0.7% | +0.1% |
| US kitchen and dining | +2.0% | +3.0% | +4.5% |
| US home appliances | +0.1% | +0.3% | +3.6% |
| US pet | +2.2% | +1.9% | -0.1% |
10 category series
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| US jeans | +2.0% | +2.1% | +2.0% |
| US casual dress | +1.1% | +1.0% | +1.4% |
| US sports shoe | +0.4% | +0.6% | +1.4% |
| US boot | +1.4% | +1.6% | +3.6% |
| US earring | +13.7% | +15.5% | +8.7% |
| US sunglasses | +0.5% | +0.9% | +4.4% |
| US rug | +1.9% | +4.9% | -1.2% |
| US sofa | +0.8% | +0.5% | -0.8% |
| US ceiling light | -1.5% | -1.1% | -1.0% |
| US patio furniture set | -0.7% | -0.7% | -0.6% |
United Kingdom
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| UK apparel | -0.1% | -0.1% | -2.1% |
| UK footwear | -0.3% | -0.2% | -0.7% |
| UK home goods | -1.5% | -0.6% | +1.1% |
| UK beauty | +1.3% | +1.1% | +1.6% |
7 category series
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| UK soft drink | +3.5% | +4.1% | +3.1% |
| UK breakfast cereal | +1.3% | +1.4% | +1.8% |
| UK yogurt | +1.8% | +2.5% | +2.3% |
| UK sports shoe | -0.4% | -0.2% | +0.1% |
| UK casual dress | 0.0% | +0.1% | -2.5% |
| UK jeans | -0.6% | -0.5% | -0.7% |
| UK sofa | -0.1% | -0.2% | +1.9% |
Germany and Spain
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| Germany and Spain apparel | -0.4% | +0.7% | +0.8% |
| Germany and Spain footwear | -0.2% | +0.3% | +0.3% |
6 category series
| Series | Oct 2026 | Sept 2026 | Oct 2025 |
|---|---|---|---|
| Germany and Spain casual dress | -0.6% | +0.2% | 0.0% |
| Germany and Spain jeans | -0.3% | +0.1% | -0.5% |
| Germany and Spain sports shoe | -0.7% | 0.0% | +0.1% |
| Germany and Spain boot | -0.3% | +0.2% | +0.1% |
| Germany and Spain earring | +10.2% | +15.3% | +4.2% |
| Germany and Spain handbag | +0.7% | +1.7% | +1.5% |
Discounting
Share of in-stock SKUs marked down, and the average discount on them, in October 2026.
- US apparel: 47.8% marked down, average discount 38.0%
- US footwear: 32.6% marked down, average discount 34.3%
- UK apparel: 53.2% marked down, average discount 38.1%
- UK footwear: 46.3% marked down, average discount 34.9%
- Germany and Spain apparel: 47.0% marked down, average discount 31.4%
- Germany and Spain footwear: 44.5% marked down, average discount 26.6%
Changes in this release
6 November 2026: October 2026 added for 40 of the 48 series, and every earlier month restated to the latest Sector Analytics figures, so the published series match the analytics portal. Restatements were small this month: 0.84 points at most (Germany and Spain earrings, September 2026), and 0.35 points or less for every other series. October is held for eight series, which keep their history as published: five food and pet series whose per-unit measure is missing from the source (US dog food; UK milk, cheese, chocolate and biscuits), UK crisps, which the source has merged into a wider chips category, and UK home improvement and US kitchen cabinets, where the source shows a one-off break.
How to cite
Data Purl, "Shelf Indices release: October 2026", version 2026-11.1, published 2026-11-06. https://data-purl.com/data/releases/2026-10
Free to reuse with attribution to Data Purl (CC BY 4.0). Definitions, downloads and full history are on each series page and in the methodology. Official CPI: US Bureau of Labor Statistics, CPI-U, US city average, not seasonally adjusted. Not investment advice.
Earlier releases
See every series by brand, retailer and week
The releases are department and category level, monthly. The full dataset breaks every measure down by brand, retailer, subcategory and week, with brands resolved to their owners.